The Nimble team approached us with a goal of making clean, plant-based comfort foods more accessible through a line of frozen, ready-to-eat entrees. Our design approach utilizes mid-century design elements with a modern twist, to pay homage to the original “TV dinners” of the 1950s-60s (with the core concept/messaging centered around the idea that these are healthier, vegan versions of classic favorites like Lasagna and Mac & Cheese.)
Visual Identity
Packaging