Trail Magic is a cannabis-infused sparkling beverage brand located in Minnesota. The brand’s visual identity was inspired by summit markers and trail signs that you would find on a hike. The concept incorporates the outdoors element of the brand, while also a subtle play on getting high.
Visual Identity
Packaging
We expanded the brand identity past the packaging design, creating recognizable and cohesive brand assets that could be used throughout marketing materials, social media and other touch points.
