Located in California, they produce a variety of high-quality, sun-grown products ranging from flower, to pre-rolls, to vapes. The goal for the project was to capture their positive, laid-back vibes and communicate the hand-crafted quality of their products. Because they have so many strains and product variants, it was important to create a versatile logo system that could easily communicate what product you were getting, while feeling balanced and cohesive.
Visual Identity
Packaging
The versatile system uses a structured layout and vibrant color palette to easily accommodate their ever-growing selection of products whether that involves a box, pouch, bag or tincture.
