LVJCO came to us looking to refine their brand and revamp their website from the ground up. We structured the site with a focus on their small-batch drops, while easily showing off the full product library for an efficient buying experience. We also created various typography treatments, engaging call out buttons, character illustrations, and animations to project their fun, lively new brand.
Web Design
Brand Refinement
Development
Animation
Illustration
To help the brand feel more cohesive, we refined and expanded upon the playful illustration style used for their “small batch” line (originally created by Ega Elanda.) This included new type treatments, engaging callouts, a larger library of illustrations and fun animations. We reimagined how everything from emailers, social posts, print ads and shippers could come together to capture their bold, creative vibe and eclectic range of flavors.
Following the style of the small batch illustrations, we created mascots for all the Classic flavors. We then animated each one doing kickflips, tail grabs and tail whips.
