Cleveland Kitchen was expanding their product line and their website needed an overhaul to reflect the new brand. We worked with them to create a visually engaging site that effectively communicates the personality of the brand and showcases their bold, unique range of product offerings. The goal was to drive consumers to retail while creating a sense of community and engagement through recipes and shared experiences. Check out the site at: www.clevelandkitchen.com
Web Design
Custom color schemes were used on each product page to enhance the visual association a customer makes whether they are in-store or online.
A robust recipe library was created to highlight the versatility of Cleveland Kitchen's products and create a reason for users to keep visiting the site. Each recipe is color-coded to easily show which product is used and CTA's are inserted to drive purchases.
